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Rank the projects using the profitability index. Considering the limit on funds available, which projects should be accepted? Using the NPV, which projects should be accepted, considering the limit on funds available?

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Grosvenor Industries has designated $1.2 million for capital investment expenditures during the upcoming year. Its cost of capital is 14 percent. Any unused funds will earn the cost of capital rate. The following investment opportunities along with their required investment and estimated net present values have been identified: Project Net Investment NPV Project Net Investment […]

Explain how the success of companies like Apple and Google is due partly to the state.

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1. What are the differences between innovation and invention? What different types of innovations do you know? Please give 3-5 examples. 2. Explain how the success of companies like Apple and Google is due partly to the state. 3. What role should marketing play in the early stages of product innovation? 200 – 300 words.

Why are integrated marketing communication plans so important to marketers?What are the benefits and challenges of implementing an IMC?

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Complete the PPP with the speaker notes. Once I receive the presentation, I can conduct the recording with the speaker notes. Integrated marketing communications (IMC) is an important concept for a marketing manager to understand. Using Screencast-O-Matic and a presentation software of your choice  record a screen capture. Begin by creating your PowerPoint/Prezi and include: […]

Describe the marketing effort and the population targeted. Defend whether you believe marketing this product or products to the targeted population is ethically responsible.

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Advertising executive David Ogilvy, often called the father of modern marketing, once said: “Advertising is only evil when it advertises evil things. ” To what extent do you concur? Review the discussion on marketing to vulnerable populations in Chapter 8 of Hartman et al. (2021). Is such marketing ethically responsible? Is it justifiable? Choose an […]

Analyze the assigned case to uncover the business problem, evaluate the alternatives, and make a recommendation. Integrate the concepts learned in our prior classes .

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Tata Starbucks Analyze the assigned case to uncover the business problem, evaluate the alternatives, and make a recommendation. Integrate the concepts learned in our prior classes . Market: Market structure, market segment, target customer, unmet needs, Maslow’s hierarchy of needs Product: Product positioning, brand equity, brand growth strategies Price: Pricing objectives, value equation, price elasticity […]

What are the objectives of your campaign? How will you activate your campaign? Why would you pick this route over a sponsorship?

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Sports Marketing Class Activity Sponsorships November 9, 2022 Instructions: Pick a professional organization. Define your product/company’s target market Describe why a sponsorship with the organization is an good way to reach your target market Identify 3 sponsorship objectives and label if these are direct or indirect objectives For this example – there is no budget […]

What are the HR challenges facing organizations today?Write a report on whatever you use to research and what you write in a different document because we will discuss it separately in class.

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1- No theft, no match please. 2-You can find the instructions inside the document 3- Please write a paper in the document 4- Write a report on whatever you use to research and what you write in a different document because we will discuss it separately in class. Write at least 5 references using the […]

Discuss how the competitor relates to your firm. Do they have certain strengths or weaknesses? Is one firm the clear leader? How are the firms different? Who is the chairperson of the Board and who is the CEO?

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Write a brief history of the firm. This should be a paragraph (at least five sentences). This is something you google. Many companies have some information about their history on the company website. Mission Statement: What is your firm’s mission statement? Does it appear to be related to what the firm does? Compare the firm’s […]

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