At what point would the company put resources behind this product and provide the needed resources to capture this market opportunity?

Joan currently estimates the market value for Kathon MWX and $20 million, not much for Rohm and Haas to get excited about for a company with $2 billion in revenue, but what is the potential market value for this product? At what point would the company put resources behind this product and provide the needed […]

How much do you disclose about yourself? Do you think people really know who you are? If they really knew you what would they think? In this social period we are living in today of a cancel culture, and “wokeness”, should we be concerned about our privacy? What harm could be had if people really knew your secrets?

For this discussion question consider the contradiction between self-disclosure and privacy. As Dr. John points out we trust people who are more open, forthright and honest. We distrust people who seem to withhold information about themselves. We also have an internal conflict of wanting to share information about ourselves, and feeling offended by companies who […]

What have the businesses/products/services done to earn and retain your loyalty and what did the businesses/products/services do to lose your loyalty? In addition, for the business you have stopped doing business with what could they have done to avoid losing your business or to rectify the problem?

For this discussion question think of businesses/products/services that you are currently loyal to and businesses/products/services that you used to be loyal to but have now changed your loyalties and why. What have the businesses/products/services done to earn and retain your loyalty and what did the businesses/products/services do to lose your loyalty? In addition, for the […]

How do you feel your brand scored overall? What did you learn from auditing your competitor that you could possibly apply to your brand’s social strategies? Explain your answer in one-two paragraphs.

Social Media Audit: Target Conduct a SWOT analysis of your brand TARGET and include three items for each section. After conducting this audit, how do you feel your brand scored overall? What did you learn from auditing your competitor that you could possibly apply to your brand’s social strategies? Explain your answer in one-two paragraphs.

Describe the company and its products, or a particular product, and how it uses social media featuring this product.

Social Media Think about your company, one you know or have worked for, or a product you buy. How is the company using social media to promote the company and its products? Your deliverables: -Describe the company and its products, or a particular product, and how it uses social media featuring this product. -Provide links […]

How do you feel your brand scored overall? What did you learn from auditing your competitor that you could possibly apply to your brand’s social strategies? Explain your answer in one-two paragraphs.

Social Media Audit: Target Conduct a SWOT analysis of your brand TARGET and include three items for each section. After conducting this audit, how do you feel your brand scored overall? What did you learn from auditing your competitor that you could possibly apply to your brand’s social strategies? Explain your answer in one-two paragraphs.

Describe the customer segments and target markets. Describe characteristics of the target markets that will affect product/service and pricing decisions.

Each slide should be about 40-50 words each. 15 slides . It doesn’t have to look pretty , it just has to make sense. Part 1: Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the […]

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