Marketing Archives - Page 36 of 113

Comment on Unilever’s multi-brand strategy. Is this strategy effective or not? If there is data needed to answer this question, explain what you would like to know and how you would use it.

Posted on May 31, 2022 by Ambrose

CASE: Fair & Lovely vs. Dark is Beautiful This case summarizes the work of an Indian organization, Women of Worth (WOW), that used a “Dark is Beautiful” campaign to fight skin colour-based discrimination. Despite efforts by campaigns and activists, and 2014 advertising guidelines, the sale of fairness creams made up almost 50% of sales in […]

Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Describe how targeted marketing can benefit firms.

Posted on May 26, 2022 by Ambrose

Chapter 5 marking segments Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Describe how targeted marketing can benefit firms. Explain why companies differentiate among their customers.

Out of the four strategies, choose a strategy that best suits growth in your company, and justify how you would use this strategy.

Posted on May 25, 2022 by Ambrose

Market Strategy Your direct manager was extremely impressed in your proficiency with the financials and sent your work over to the marketing department. Before the marketing department will release its data, the marketing manager would like you to answer a question about market growth strategies. Market growth is accomplished by one or more of the […]

Using this information, integrate appropriate graphs (showing three years of data) and discuss what the marketing agent can learn from the identified moving trends.

Posted on May 23, 2022 by Ambrose

Discussion – Customer Segmentation 1. Identify a specific (current) product (e.g., i-Phone, Nike shoes, BMW automobile) and conduct an in-depth analysis to identify an appropriate target market. 2. Your Discussion must contain 3 characteristics of your potential market and discuss why these characteristics are important to the marketing agent. 3. Using this information, integrate appropriate […]

Using the raw data provided in the 15 Minute Oil Change Data Set, determine 2 descriptive statistics regarding the oil change company that can be used to attract customers.

Posted on May 19, 2022 by Ambrose

An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant. Using the raw data provided in the 15 Minute Oil Change Data Set, determine 2 descriptive statistics regarding the oil change company that can be […]

What are the advantages and disadvantages of advertising on radio? Discuss how radio advertising can be used by national versus local advertisers.

Posted on May 19, 2022 by Ambrose

Advertising and promotional management Question one Subaru is a Japanese automobile (car) manufacturer with global presence. In the UK, the Subaru portfolio includes a range of car models, such as SUV, Crossover and Estate cars. Despite some technical differences (i.e., size or horse power) among these models, they all share the same advanced safety features […]

Discuss these three branches, the legislative, the executive, and the judicial, for both the state and federal level. The legislative branch

Posted on May 16, 2022 by Ambrose

Structure of American and California Governments The United States of America is one of the most powerful nation-states in the world today. The framers of the American Constitution spent a great deal of time and effort into making sure this power wasn’t too centralized in one aspect of the government. They created three branches of […]

How will the metaverse change fashion marketing as we know it today?Discuss

Posted on May 14, 2022May 14, 2022 by Ambrose

Fashion marketing Topic: How will the metaverse change fashion marketing as we know it today?

Assume the role of a marketing executive who will unpack the client’s strategic intent, conduct research into their digital and social media environment to advice on their digital ecosystem and recommend how they should operationalise their strategic intent.

Posted on May 12, 2022 by Ambrose

The client is a charitable organisation that operates within the U.K’s not-for-profit sector primarily to enhance the health and wellbeing of people in communities across the UK. The client brief you will receive contains background information about the organisation such as their vision, mission, size, and purpose in society. The client’s brief further offers insight […]

You work for a communications agency and are pitching for work from Rolex (Rolex.com) in a market of your choice.Specify the market, explain your proposed communication strategy for Rolex and suggest the promotional tools you believe Rolex should use, giving both your reasons and market-specific examples.

Posted on May 12, 2022 by Ambrose

Question 1: You work for a communications agency and are pitching for work from Rolex (Rolex.com) in a market of your choice.Specify the market, explain your proposed communication strategy for Rolex and suggest the promotional tools you believe Rolex should use, giving both your reasons and market-specific examples. Question 2: You are responsible for marketing […]

Essay Quoll

Category: Marketing

Comment on Unilever’s multi-brand strategy. Is this strategy effective or not? If there is data needed to answer this question, explain what you would like to know and how you would use it.

Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Describe how targeted marketing can benefit firms.

Out of the four strategies, choose a strategy that best suits growth in your company, and justify how you would use this strategy.

Using this information, integrate appropriate graphs (showing three years of data) and discuss what the marketing agent can learn from the identified moving trends.

Using the raw data provided in the 15 Minute Oil Change Data Set, determine 2 descriptive statistics regarding the oil change company that can be used to attract customers.

What are the advantages and disadvantages of advertising on radio? Discuss how radio advertising can be used by national versus local advertisers.

Discuss these three branches, the legislative, the executive, and the judicial, for both the state and federal level. The legislative branch

How will the metaverse change fashion marketing as we know it today?Discuss

Assume the role of a marketing executive who will unpack the client’s strategic intent, conduct research into their digital and social media environment to advice on their digital ecosystem and recommend how they should operationalise their strategic intent.