Description You are to assume the role of a marketing analyst or marketing consultant, and you have been approached by an SME based in the UK (approximately, hiring no more than 500 employees, with an annual turnover less than £50 million), which are keen to adopt at least two of the United Nation’s 17 Sustainable […]
The evolution of the concept of market segmentation -Elaborate how other scholars use/make use the above framework of Kotler 1984 (3 pages)
The US domestic market for consumer goods and services is very dynamic. For example, what is state of the art in terms of technology may change, competitors may enter the market, or profit margins may decline. As you may have already noted, this category is home to some of the most interesting trends in product […]
Segmentation, Targeting, and Positioning Analysis Develop a target market using at least three bases of segmentation for the model of smartphone that you currently own. Be sure to list the specific variables related to each base of segmentation to identify the target. You should have at least one variable for each base, but you could […]
Video marketing Identify the importance of video marketing in the digital marketing strategy of an organisation and its impact on customer satisfaction.
Traditional marketing and digital marketing Explain why some organisations still prefer traditional marketing over digital marketing and how it has influenced the overall organizational performance.
Reflect on a recent purchase and apply what you are learning about the consumer behavior strategies used to influence your buying decisions. Then write your perspective on the following: Research the marketing surrounding your purchase and identify any behavioral strategies you see reflected in their approach. Reflect on your own purchasing decision process and consider […]
Articles Description Read these articles. Write a 2 page, well-crafted essay on what ideas these 4 articles share. In your essay, identify the implications in these articles that are important for understanding and operating in international markets. Remember you must support your ideas with facts, evidence, and examples from these articles. Chinese Lure Western Executives […]
Topic: Influencer Marketing – Engagement in the Digital Era. Prepare a paper on influencer marketing on luxury fashion houses Some possibilities: – To what extent do micro influencing and word of mouth drive consumer advocacy in fashion luxury houses? – How is influencer marketing affecting our purchasing decisions in the fashion luxury industry?
Principles of Marketing Part 1 – What is Strategic Marketing? Learning Outcomes Creating Value for Customers: Student can demonstrate an understanding of the concept of value creation. The Role of the Customer in the Company’s Strategic Planning. Student can assess the company’s commit to serving customer needs as evidenced in a company’s mission statement. SWOT […]
