Brand personalities Write a well-sourced paper supporting your arguments not to exceed 2 pages. Using the brand you used last week, let’s take a deeper dive. In your paper, answer the following questions: -What is the brand’s personality and does it relate to the target audience? Why and How? -How would you improve the brand […]
Mission, Values & Vision paper Prepare a paper detailing your selected business’s Mission, Values & Vision statement. Please discuss this with your business contact. If they do not have a specific Mission, Values & Vision statements, then you will need to create one from your conversation. When the Marketing Plan is being finalized and you […]
Make a slide show based on the case and answer the following questions Draw on the case of Heathrow’s third runway plan and prepare a 5-minute presentation that shows:The process of how you (1) identify a research topic in the example of Heathrow’s third runway plan; (2) formulate your research question; (3) and specify the […]
Discussion questions Question1 Prompt: Read “YOU’RE THE ECONOMIST: Cigarette Smoking Price Elasticity of Demand” in Chapter 5. According to the previous discussion, what factors influence the price elasticity of demand for cigarettes? What other factors not mentioned in the article might also influence the price elasticity of demand for cigarettes? Requirements: 250 words minimum initial […]
In at least 200 words, describe each of these terms making sure that you provide insight into how they are different from each other.
After reading the chapter mentioned above about segmentation, perform a search on micromarketing and its derivatives to learn more about it. If your curiosity is piqued take a look at the documents that are attached to this post. Acxoim Personicx uses cluster analyses for targeted email marketing, among other things. — In the discussion board, […]
7 principles of Conversion (web design) Answer 3 question of the following after watching YouTube video. 1. What are the seven principles? 2. As you consider your assignments with your team, how do you think you can utilize this information? 3. Examine a website you use frequently/ Do you see these principles being used? […]
You are assigned the challenge of building market share for one of the key brands mentioned in this brief: Lipton. In other words, some students will be preparing a marketing communications plan for one brand, and some will design a plan for the other, a competitive situation. The mandate is to prepare a 1-year marketing […]
Journal entry Identify a product for which you think that you paid either too little or too much. Identify the pricing strategy you think the company used , and explain why you think they made their decision. Do you agree or disagree with their choice? Why?
Name a product brand that you consider yourself loyal to or that you were once very loyal to. Describe how the promotion of the product keeps or kept you loyal. Describe something the company could do or did do that would cause you to stop buying from them, and explain why.
