Module 4 Consumer and Business Buyer Behaviour This module provides an overview of the factors that influence both consumer and business buyer behaviour. By understanding these factors, marketers are able to strategically engage customers and influence their thoughts and actions to purchase market offerings. You will learn about the stages in the buyer decision making […]
Academic article assignment Course Objective: Comparing and contrasting the differences between product and brand and analyzing an academic article to bridge the gap with the professional marketers’ role in explaining how to use the learnings from the academic article in real-life branding strategies. Each student will pick an academic article from a pool of articles […]
Overview: Internet marketing practices have raised a number of ethical and legal questions. Some direct marketers have been accused of taking unfair advantage of buyers. Fraudulent schemes such as investment scams and phone charity collections have grown exponentially over the past few years. Your company is conducting a seminar to inform employees about Internet security […]
Disney Case (International Marketing Class) Only choose 3 discussion topics and answer it. One paragraph for each topic so a total of 3 paragraphs. The video you must watch: https://we.tl/t-i3T9fguSFn Choose only 3 topics to answer: Discussion Topic 1: Based on the written case, summarize/describe the major issues or challenges facing the marketing team and […]
Go to the “Explore” section of Kickstarter.com and select a for-profit business project and based on the information given: Identify relevant key market segments using whichever segmentation variables you think are appropriate. Use at least three different variables, but be brief (i.e. no need to “defend” your choices, just be reasonable). Suggest how you would […]
https://www.viddler.com/embed/b3907504 View the entire video, then write a short 200 word essay explaining how this video illustrates at least 3 key marketing concepts from Chapter 5. Bold type the two or three words that describe each of the three key marketing concepts that you are explaining. As a part of this assignment you are required […]
Who is Volkswagon targeting in this ad? In your view, how is this commercial helping Volkswagen market globally? Do you feel Volkswagen has benefited from globalization? Why or why not? Link to video: https://www.youtube.com/watch?v=R22WNkYKeo8&ab_channel=adsoftheworldvideos
Forum : Customer Profitability Read the article on Customer Profitability. The article talks about several US banks and what they have done to ensure that they are only dealing with the most profitable customers. 1.) What do you think about the idea of ranking your customers as A, B, C, and D based on profitability […]
Description: Students will learn how to apply the concepts of centrality and distinctiveness in the context of brand competition. Read the assigned article from Harvard Business Review and prepare a typed, thoughtful, and well-worded answer to each of the discussion questions. Students will discuss their response directly with peers in class on 9/29. Assigned Article: […]
⦁ Visit the ⦁ Procter ⦁ &⦁ Gamble Company’s website⦁ ⦁ Select the ⦁ Change Location page⦁ . ⦁ Select two P&G products (or similar products) you use that are offered in other countries as shown on the website. ⦁ Relative to this week’s content from the text and our previous modules, answer the following questions: ⦁ What marketing concepts […]
