Description Write a Portfolio Report outlining Innovation Strategy and a New Business Model for the market segment that needs more taloired attention. – SOLO FEMALE TRAVELLER – using written analysis applying Roy Morgan Personas, with supporting theory using Forces diagram, JTBD framework, a BMC diagram, and either a DENT-FC forecast OR SIP-CCC forecasts.
From McDonald’s corporate global website, review the page Our Purpose & Impact (Links to an external site.) (https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact.html) Compare and contrast the messaging there with the messaging presented on the U.S. McDonald’s (Links to an external site.) consumer website. https://www.mcdonalds.com/us/en-us/about-our-food.html How is it consistent or inconsistent with socially responsible marketing? Textbook used as one of the Resources/References: Pride, William M., […]
Describe digital marketing landscape of China and Western countries Description This part is the Literature Review part of the Essay try to include marketing theories (suggestion: 4Cs of marketing mix; SWOT analysis, stakeholder map for digital marketing strategies and Competitive Sustainable Advantage for China and US digital marketing strategies)
Uber Case Questions Read chapter 1 of your textbook and the Uber case. Put together a 500-word (minimum) paper addressing the following issues. Uber is best known for its disruption of the taxi industry but it has also expanded into a number of other areas. What are these other areas? Is there a common thread […]
Describe the Impact of social media content marketing on consumer purchase decisions in the tourism sector.
Salem Al Shamsi -Title: Comparative Market Analysis of an Organization The group is required to study an organization. The project work should not be a pure description of the company, but should also involve critical evaluation and/or identification of key issues. The following are some guidelines for the project: 1. Select an industry in which […]
You will be required to submit a 4-6 page paper on Company Case “Fitbit: Riding the Fitness Wave to Glory” in Appendix 1 of your text. This assignment is due in Week 6. You must use APA formatting for this paper and it will be submitted in Turnitin. Each question at the end of the […]
Review the Public Relations Society of America Code of Ethics in this week’s Resources. Then, choose two of the unethical scenarios outlined in the articles “After the Unethical Ad” or “The Current State of Advertising Ethics. With those Write a 1- to 2-page analysis in which you answer the following questions: How did the organizations […]
The Continuous Value of Relationship Marketing to Companies in the Service Industry. Description Directions 1. Write a twenty-five page literature review on relationship marketing utilizing the following subject: The Continuous Value of Relationship Marketing to Companies in the Service Industry. 2. Utilize a minimum off 25 scholarly peer reviewed articles preferably within the past 5 […]
East Central Regional Hospital Marketing Plan CASE STUDY: EAST CHESTNUT REGIONAL HEALTH SYSTEM History Within the last 10 years, East Chestnut Regional Health System (ECRH) was formed from the merger of three organizations: the East River Medical Center, the Northern Mountain Hospital Consortium, and the Archway Hospital. East River Medical Center (ERMC) ERMC is the […]
