MN2325 Digital Marketing Coursework: Individual Case Study 70% Assignment Question – Digital Marketing case study for the HubSpot Impact Global HEART Awards Imagine you are an employee at a blue chip marketing agency. You want to put in your bid for the prestigious HubSpot Impact Global HEART Award, which recognises significant contributions that marketing campaigns […]
A cross-cultural consumer study in Cyprus. Conduct an investigation of the psychological and attitudinal factors influencing consumer buyer behaviour in relation to luxurious counterfeit brands.
Describe the impact that artificial intelligence will have on market research in the hospitality sector.
CASE STUDY QUESTIONS. No citations & no book references needed. Just answer the questions below as presented. To answer you can refer to the book but no copy from the book it has to be your own words. Related chapters are: 10,11, 13, 14-1 & 14-4 & 16. BE CAREFUL WITH TERMS SUCH AS: 1. […]
The Digital Customer Journey: Data, Profiling and CRM Instructions on Assessment: This assessment is based on the retailer Argos. This organisation has the following characteristics which make it suitable for customer journey analysis in this module: They operate across both online and offline channels (i.e. they are a multi-channel business) They are from an […]
Personal selling process Essay question: Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product, does a sales representative bring the most value bring the most value? What particular skills in terms of personal selling might be important to this company in terms of launching […]
Essay question: Describe the personal selling process ,with a focus on selling to a physician. In what instances in terms of product, does a sales representative bring the most value bring the most value? What particular skills in terms of personal selling might be important to this company in terms of launching a new product […]
Comparative Market Analysis of an Organization The project work should not be a pure description of the company, but should also involve critical evaluation and/or identification of key issues. The following are some guidelines for the project: 1. Select a industry in which you are interested (i.e.: consumer goods, industrial goods, travel, postal, health care, […]
Course: Market-Place Microsimulations This is a PowerPoint presentation of your business & your plans for the future to potential investors. Only complete Question 4 and Question 5. This is a group assignament ( 2 slides which should include references) The details of this assignment are given to you in the Final Assignment Brief below. Assignment […]
Blogs can have an influence on the popularity of a product, both positively and negatively. Organizations can use blogs as a form of Internet advertising to spread the word about their product or service. However, blogs can also do damage to a brand if a blogger posts about having a bad experience with a particular […]
