Why would ABG not just offer “the Swarm” as a separate add-on at a specific price instead of bundling? If it was offered this way, what should the price have been? How much value does “the Swarm” offer to customers?
Awesome Bits Games: Managing a Controversial Pricing Scheme case study Analyze the pricing decision for the Undead Rising Kickstarter project: How much money will ABG make from each copy of the basic game? Based on past projects and performance, how much total revenue will Undead Rising make through each method of distribution? What does this […]