Analyse rival theories and concepts which may have been missing in the journal article as well as find alternative explanations for the findings presented in the article.
Advertising Journal You will be required to choose an academic journal article about advertising theory published from 2020 onwards. make sure that you select an empirical research article based on e.g., qualitative research or quantitative research or mixed methods. You will need to write an essay that presents the theoretical underpinnings of the article and […]