Read the article attached and answers the following questions about the article. Search additional articles to add more context. 1. What is the main point of the article? 2. What role does advertising play in this story? 3. What are some challenges or new opportunities presented in the article? 4. Based on class readings and […]
Write a compare and contrast essay on three texts that examine the topic of our relationship to advertising. Compare and contrast the rhetorical/argumentative elements of each text.
Social critics have charged advertising with numerous offenses: “It fosters materialism, it psychologically manipulates people to buy things they don’t need, it perpetuates gender and racial stereotypes, it is deceptive, it is offensive, it debases language…” To what extent do some advertisements demonstrate the truth of ONE of these charges? Make sure to build your […]
Question 1-Explain and critically discuss the validity, relevance and use of Aristotle’s 3 proofs of persuasion using examples from advertising.
6.4 – Explain the importance of effective advertising and how this can be monitored.
Suppose you work at Costco or another major, national, big-box store, and you do a market- basket analysis and identify the 25 pairs of items in the store that have the highest lift and the 25 pairs of items that have the lowest lift. 1. What would you do with this knowledge? Costco (or your […]
Based on original research of primary sources (newspapers, magazines, photographs, video footage, corporate and government documents, etc.) and secondary sources students will write an academic paper on an aspect of media history. Length: 10-12 double spaced pages plus bibliography. Topics will be selected in consultation with the instructor (via Course Messages), and may include aspects […]
An attitude consists of three components. Name and describe each component. Then provide an example of how a company uses one or more components in their advertising when targeting consumers. Next, Explain what product positioning is, and what product positioning strategies can a company use for its Brand? Provide at least one example of how […]
Integrated Marketing Communications, Advertising, and Sales Promotion Companies must do more than just create customer value. One of the four P’s, promotion, is used to clearly and persuasively communicate that value. Promotion is not a single tool but, rather, a mix of several tools. Under the concept of integrated marketing communications (IMC), the company must carefully coordinate […]
Critically analyse post-feminist advertising drawing on two examples
