Present a financial analysis that reviews, evaluates and projects the brand’s sales, profit and promotional spend, in relation to that of the other key market players.
Description The chosen brand is Dyson (household appliances) The IMC Proposal This tests the students’ ability to assess current brand performance and evaluate potential for improvement in the brand through the application of IMC. Writing your IMC Proposal (Part 1) Marks: 10% of the total module Words: 3,000 words This first stage proposal establishes the […]