Select a destination that you are familiar with. Research the destination and draw from your experiences as a tourist, whether business, pleasure, or both, to produce a guide highlighting specific attractions, amenities, or services for tourists specifically directed to the listed markets.
Read Case Study 2, The “Lonely Planet”, in the International Cases in Tourism Management book (accessible through the Trefry Library). This case begins on page 47. Answer the final review question. Select a destination that you are familiar with. Research the destination and draw from your experiences as a tourist, whether business, pleasure, or both, […]