Describe a purchase decision for which you used affective choice, one for which you used attitude-based choice, and one for which you used attribute-based choice. Why did the type of decision process you used vary?
Description 1-Describe a purchase decision for which you used affective choice, one for which you used attitude-based choice, and one for which you used attribute-based choice. Why did the type of decision process you used vary? 2-How should manufacturers deal with consumers immediately after purchase to reduce post-purchase dissonance? What specific action would you recommend, […]