Evaluate the role of competitive benchmarking in improving the strategic performance of hotel companies. Critically assess ways in which technology can assist in the benchmarking process.
Description Choose one of the following essay questions, and ensure that their arguments are informed by theory, evidence, academic research, and market analyses. 1.Through analysing a select few definitions (at least 4), create a new definition of strategy suitable for international hotel companies. Critically reflect on the relevance of strategic thinking for global hotel businesses […]