What are the implications of these findings? In other words, how can consumers or marketers use these findings in their lives or in their work? What are some future research ideas based on these findings?
Each paper will be a 1 to 2-page summary of a research article and will give you experience with consumer research. The research article options are presented below, followed by questions that should be addressed in your summary. Questions to Answer in Your Article Summary What was the purpose of the research? Why was it […]