Does the big data approach work for all three of Gap Inc.’s brands: Old Navy, Gap, and Banana Republic? Why or why not?Explain
Case Study: Predicting Consumer Tastes with Big Data at Gap Case Study Assignment Questions (1) Was Peck correct in firing his creative directors and replacing them with a big data-driven creative process? Why or why not? (2) Does the big data approach work for all three of Gap Inc.’s brands: Old Navy, Gap, and Banana […]