Birkin Handbags (made my Hermes) and Chanel handbags, whose names clearly reinforce the brand in the mind of customers? Explain what the brand image implies to the consumer.
Product Naming Concerns and Intellectual Property Protection: Birkins and Chanel Handbags Tangible Product: Birkin and Chanel Handbags A part of new product launch strategy includes creating the product or service name. Address these questions: In general, how does the product name affect and interact with other new product launch concerns? Birkin Handbags (made my Hermes) […]