How do you think BMW integrates its various unique brands into a global effort that works for them across the world’s many global markets? What is your reaction to the global brand of BMW when you hear its name, think of the brand, and see BMW vehicles on the road?
Discussion Questions What is the World Trade Organization? What is its role in the world economy? What is the International Monetary Fund? Discuss its relationship with the World Bank. Case study Please read Case 1: “Globalization of BMW, Rolls-Royce, and the MINI” available in your e-book (International business: Competing in the global marketplace , at […]