Calculate the difference in CLV using the spreadsheet data compiled by Boulogne and Scott in Exhibit 8. If you opt to use the simplified formula shared by the professor, assume that the first contributions from customers acquired would occur in the next, rather than the current reporting period.
Calculate the difference in CLV using the spreadsheet data compiled by Boulogne and Scott in Exhibit 8. If you opt to use the simplified formula shared by the professor, assume that the first contributions from customers acquired would occur in the next, rather than the current reporting period. As discussed in class, the professor’s recommended […]