Consider a product you are familiar with. Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.

Respond to the following in a minimum of 175 words: Consider a product you are familiar with. Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.

How does a company create brand awareness? How does CVS compare with competitors?Using two attributes of your product (disposable masks) create a perceptual map that shows your product relative to competitors.

Positioning Strategy Description How does a company create brand awareness? How does CVS compare with competitors? A perceptual map is a visual representation of two attributes of your product in relation to competitors. Using two attributes of your product (disposable masks) create a perceptual map that shows your product relative to competitors. A good example […]

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