Identify a rationale on brand loyalty and brand leadership.Conduct primary research to examine the link between brand leadership and customer perceptions.
How a brand leadership impact on consumer behavior in the food and beverage business The research topic will focus on: What role does brand leadership play in customer’s perception in the F&B industry – analyse through specific examples from Starbucks. This thesis intends to investigate the following objectives: 1) Identify a rationale on brand loyalty […]