What did they actually get for their money? In your discussion, consider whether you think that In Bev paid a 35% premium for the brand, more than 35% or less than 35%. Does the 35% number seem fair and accurate to you, or high or low? On what are you basing your thinking?
Use this information to assess the amount In-Bev paid for the brands owned by AB. Going back to the article and discussion about Budweiser and In Bev, do you think that In Bev made a fair offer for Budweiser? What did they actually get for their money? In your discussion, consider whether you think that […]