Critically analyse the current macro environment for Ocado, and interpret information in order to produce likely scenarios.

You are a business advisor and work for the company that is specialised in strategic positioning. Your company have been approached by online retailer Ocado. They won ‘Business of the year’ category by the City AM Awards 2018. At present, according to Simon Foy, the “…retailer takes crown as fastest-growing supermarket with sales up more […]

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