How can Broadway leverage its success with Hamilton to increase its conversion of the younger demographic into habitual playgoers? What challenges might be encountered? Be specific in your answers.
Growing the Audience for Hamilton Since its debut in 2015, Broadway’s hit musical Hamilton has received critical acclaim and realized unprecedented box office sales. Just a year after opening, shows were sold out through January 2017 and ticket prices had climbed to $500. Such widespread success inspired the play’s management to think about how they could extend Hamilton’s footprint […]