What is Nielson’s Expertise?Providing a real-world example, describe how Neilson might discover a consumer insight.
Most people know Nielsen as the TV rating company. In reality, however, Nielsen is a multiplatform research company that has constantly been evolving since 1923. Its goal is to measure and track a wide range of consumer activity in order to establish a 360-degree view of individuals and market segments. To accomplish this, Nielsen has […]