Based on modern neuroscientific research, discuss how neural processes associated with idea generation and evaluation could mediate the processes highlighted in Campbell’s theory, critically evaluating the theory and the associated neuroscientific research evidence.
onald Campbell’s BVSR theory was criticised for not being able to explain individual differences in creativity. Based on modern neuroscientific research, discuss how neural processes associated with idea generation and evaluation could mediate the processes highlighted in Campbell’s theory, critically evaluating the theory and the associated neuroscientific research evidence.