investigate a social media public relations (PR) campaign by an organization. Some examples of platforms are LinkedIn, Twitter, Facebook, Google+, Pinterest, and YouTube. The organizations can be national or local to your area. In this assignment, you will need to include the following components: Provide information about the social media platform. Provide information about the […]
Individual Written Assignment Material: Case titled “AMERICAN BEAGLE OUTFITTERS: APRIL FOOL’S JOKE TURNED REALITY” (David Mothersbaugh, Delbert Hawkins, 2017) Answer FOUR of the following questions: Q1. Given the unusual circumstances of American Eagle’s launch of its American Beagle line, do you feel that this April Fool’s prank was genuinely a prank was genuinely a prank-turned […]
You have been assigned the task of purchasing media for your client’s advertising campaign. Discuss the steps you would use in determining how you would select a media venue. Describe each of the five W’s for your media planning. Describe the three most important rules of media buying and why they apply to your client.
Advertising & Promotion Management Project Create your own advertising campaign Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * The project should be approximately 1,500 words in length. It can include images and visuals. This is an opportunity to be creative! The project is due on […]
