In preparation for your meeting with the agency, prepare a tool or scorecard that you can use to assess the advertisements. What criteria would you use to decide which ad to include in the Super Bowl? Prepare one slide that shows this tool.
Description In this activity, we’ll take a look at how traditional advertising works. Let’s not forget that while much hype surrounds the growth of digital marketing, the more conventional ways of communicating with consumers (such as TV and cinema advertising) remain popular and very effective. In fact, recent research has shown that brands should try […]