In your opinion, what did Coca-Cola do right over the years? If you were Coca-Cola’s Chief Marketing Officer, what would you consider as options for the next strategic brand move?
Coca-Cola has shown enormous capacity to bend to the expectations of every culture with which it has dealt, and has done so for over 100 years. Beginning in 1886 as a medicinal cure for headaches, the brand became a popular beverage, growing through war times, through peace and love generations, even the high-tech generation. Despite […]