By layering these basic stages with the channels and tactics they will utilize, marketers can build in-depth marketing plans.Explain the marketing strategies they will use to reach those objectives, and define key performance indicators (KPIs) to measure whether or not an objective has been met.
Background Understanding a person’s motivation is imperative for delivering the right message at the right timeto convert them into a customer. Tools like the conversion funnel can help marketers understand what motivates people at different stages of the buying process, and how potential customers move from awareness to interest to consideration, and then finally, to […]