Watch the video “Advertising, Sales Promotion, and Public Relations.” Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion.
1 post: The communications process describes the interactions between a sender and a receiver of a message. Watch the video “The Communications Process and IMC.” Visit YouTube and find and watch a TV commercial for McDonald’s. Post the link to the commercial in your discussion. Analyze the commercial using the communications model. Who are the […]