Describe three of Company G’s weaknesses that would undermine the marketing of the new product.Justify your choice of each of these elements as company weaknesses.
SCENARIO Company G is a well-established firm that is highly regarded in the electronics market. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s engineers and designers have developed a line of small appliances that the company feels […]