How did quality help Gerber overcome the crisis it faced in the consumer-tampering situation? What lessons does this have for other companies?
Quality in Practice: Building Trust Through Quality at Gerber The Gerber baby picture — which accompanies everything from strained carrots and banana cookies to teething rings and diapers — has developed into one of the most recognizable brand images in the world. According to Gerber, the company received the highest customer loyalty rating out of […]