Identify a brand, of any type, that is currently having some image issues (e.g., not clear what it stands for, perceived as old-fashioned and out-of-date), analyse its current positioning, develop a new positioning, and elaborate managerial recommendations to bring this new positioning to life.
Applied Corporate Strategy Assessment: Strategic Analysis Report Learning outcomes assessed within this piece of work as agreed at the programme level meeting Knowledge: Develop an in-depth knowledge of branding as part of marketing management and its relationship to the wider organisational objectives including corporate social responsibility. Intellectual/transferrable: Recognise challenges in branding and understand how to […]