Identify what process you would use to craft a marketing message that would be specially tailored to the employee stakeholder group to aid in recruiting top candidates.

Unit 3 Disc. Topic: Conscious Capitalism- Stakeholder Orientation-Focus on Employees In your unit paper for this week, you are concentrating on looking at creating a core and tailored marketing strategy for the customers of your bike products in your simulation company. One of the four principles of Conscious Capitalism is Stakeholder Orientation. Maldonado (2015) tells […]

Provide citations to strengthen your claims. Describe how value is created for each stakeholder, and in what ways will the team positively impact the business as a whole?

Topic 4, selections for the Southwest Transit marketing team were made, and now your job is to present the recommendation to your director. Surprisingly though, a directive is issued informing management that only four people will be able to staff the team, which will of course increase the pressure finalizing the selection. Consider the vision […]

Offer an understanding of what Conscious Capitalism is. Include a summary of your research, any associated articles, examples, etc., which further define the team’s position.

Team Project: PowerPoint (Conscious Capitalism) 10 slides plus Cover and Reference Slides Graded on: content, participation, and creativity. Research summary and definitions Application examples (How would we use it?) Ethical and Social Justice implications, responsibilities Offer an understanding of what Conscious Capitalism is. Include a summary of your research, any associated articles, examples, etc., which […]

Compare conscious business and classic business and what both can learn from one another using companies of SAP and Salesforce.

Conscious Business: SAP and Salesforce Compare conscious business and classic business and what both can learn from one another using companies of SAP and Salesforce. Use the 4 tenets of conscious capitalism and give examples of the company under each of the 4 tenets. (e.g. example per tenet) The tenets of higher purpose, stakeholder integration, […]

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