Assume the role of management consultant to the company and write a report that examines each of these options:Critically review data, evaluate factors in the deion-making process and apply SMART analysis to carry out a cost-benefit analysiciss.Critically discuss the limitations of your analysis.
Group Lotus Plc, a UK sports car manufacturer, wishes to identify new international markets it can export to as part of its growth strategy. Three possible markets have been identified: China, United Arab Emirates and Korea. Assume the role of management consultant to the company and write a report that examines each of these options. […]