Critically evaluate the 5 stage consumer behaviour model by Engel, Blackwell and Kollat (1968) which was updated in 1978.
Critically evaluate the 5 stage consumer behaviour model by Engel, Blackwell and Kollat (1968) which was updated in 1978. Identify and describe if this process is still relevant to consumer buyer behaviour in today’s market place and provide examples within marketing campaigns to explain your answer specifically in a tourism perspective. Making reference to a […]