Identify a company and provide a good “description” of their environments, will clearly point out and explain the company’s competitive advantage, and will describe the relationship of the company’s competitive advantage to the behavior of their buyers of the company’s offerings.
When selecting a specific company, think of the ways a company can be used to answer all parts of the Assignment. If you are struggling to see how a company can do this, you might want to consider using some other company. In addition, remember that almost all companies have both “business” and “consumer” buyers. […]