How Can Ads Effectively Appeal to Different Levels of Maslow’s Hierarchy of Needs?
Introduction Maslow’s Hierarchy of Needs is a psychological theory that categorizes human needs into five levels, ranging from basic physiological needs to self-actualization. In marketing, understanding and addressing these needs can be a powerful strategy to create effective advertisements that resonate with consumers on a deep level. This approach taps into consumers’ motivations and desires, […]