What strategy would you recommend for Dove (1) in responding to consumers and (2) going forward with the campaign? If they were to go forward with this campaign, should Dove revise its Real Beauty message and if, so, how?
What strategy would you recommend for Dove (1) in responding to consumers and (2) going forward with the campaign? If they were to go forward with this campaign, should Dove revise its Real Beauty message and if, so, how?