How accurately does VALS2 describe or explain some of your own consumer behaviors? Did your results match what you thought you would get or did they differ? Now how would you extend this to understanding other consumers’ behaviors?
Assignment 2 – VALS2 & You: Understanding Yourself as a Consumer Length: 1000+ words. Remember, 1000 words is a minimum. Don’t let it hold you back from writing more than that—unless you want the minimal grade. Be thorough and complete. Topic: Take the VALS2 survey at https://tinyurl.com/22w2dh4 Objectives: Using concepts we have studied so far, […]