Clear state your overall strategy/objectives. Identify relevant segmentation bases with justification. Using a good mix of segmentation bases, identify several viable market segments for the business division.
Marketing Report Commerce : Guidelines for Report The second group report is focused on applying course concepts to create a viable and effective marketing strategy for your company. Business strategy is often conceptualized at the level of the business division so for report 2 you will first start by picking among one of the business […]