Describe how you identify with these subcultural groups and how those groups affect your consumption patterns.

Think about some of the subcultures to which you belong. 1. Identify two or more subcultural groups to which you belong. 2. Describe how you identify with these subcultural groups and how those groups affect your consumption patterns.

Consider and critically reflect on your own consumption patterns over the last 12 months in relation to you what you consider to be a luxury product of your choice supported by some appropriate marketing theory you have encountered in this module.

QUESTION Marketing Management in Action: Individual Reflection This is component to be written by yourselves and not as part of your group. The word count for this component is 2000 words (excluding references). Task: Consider and critically reflect on your own consumption patterns over the last 12 months in relation to you what you consider […]

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