Choose a company like Disney, Nike, Proctor and Gamble, McDonalds, Samuel Adams or any national company and discuss the importance of having a strong brand identity.

Choose a company like Disney, Nike, Proctor and Gamble, McDonalds, Samuel Adams or any national company and discuss the importance of having a strong brand identity. Be sure to use APA style and refer to the textbook in your response ( Boone & Kurtz , Contemporary Marketing 18th edition)

Briefly identify and describe a direct selling company. Discuss the benefits and drawbacks of using direct selling from a company’s point of view.

Briefly identify and describe a direct selling company. Discuss the benefits and drawbacks of using direct selling from a company’s point of view. Be sure to use APA style and refer to the textbook “Contemporary Marketing , Boone & Kurtz” in your response.

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