How would you describe the Goodsleep Inn to someone who’s never been here before?What does that mean”?
Chapter 7 Case Study: Don’t Just Tell It – Sell It! Turning Features into Benefits! Sales at the 112 Goodsleep Inn have been down lately. The number of room nights sold has dropped, and due to turnover, the sales staff is inexperienced. The sales director, Sandra Savvy, calls a meeting of her new sales staff. […]