Explain why the use of out-of-home is effective, even in a digital age. How have they engaged their target audience well? What is Daily Estimate Circulation vs. Impression Rating System from our chapter? What are some types of out-of-home ads besides billboards you’d consider for a campaign?
What is the role of direct marketing in IMC? What are the advantages of direct marketing? What are some examples of direct marketing activities? What is direct response advertising, what are some examples? Give an example of a direct marketing campaign you believe is well done, why was it effective What are the main job […]