Conduct an analysis of the evolution of the positioning of a brand of your choice. Who is the target market of the brand? Who is the key competition?
Assessment Brief Learning outcomes assessed within this piece of work as agreed at the programme level meeting Knowledge: Develop an in-depth knowledge of branding as part of marketing management and its relationship to the wider organisational objectives including corporate social responsibility. Intellectual/transferrable: Recognise challenges in branding and understand how to respond to them through the […]