What benefits do airline customers seek when they buy air travel tickets? What external and internal factors affect airline pricing decisions?
5.3 – Assignment: Case Study – Marketing in Action (PLG1) Marketing in Action: Low Cost Airlines Take Off Airplane on runway showing partial fuselage and one wing and an engine with sunrise in the background.Analyze the following case study from the Hunt Library: Hudson, S. & Hudson, L. (2017). Marketing in Action: Low Cost Airlines […]