Where do they get their news/information from?, Who influences them?, How much time do they spend online?, Do they watch TV or binge on Netflix, for example?
Principles of Marketing – Create a Faux File for your target audience Description Create a faux file… include the 5 areas that define a target audience . 1. Demographics – Includes age, income, gender, education 2. Geographics – Where do they live, work OR play? 3. Psychographics = Lifestyle (are they organic, vegan tree huggers […]